A Journey That Began with a Single Step
In a world where fashion changes by the season, RUMI was born to slow things down.
Our story began in Miri, Sarawak, at the creative studio of K.M. MOGGIE, a designer driven by a deep affection for the artistry of craftsmanship and the quiet confidence of Malaysian women.
RUMI started not as a commercial brand, but as a design experiment — a search for beauty in simplicity. Inspired by the textures of nature, the rhythm of Malaysian culture, and the grace of everyday women, RUMI became a collection of handmade shoes that carry meaning in every stitch.
Each pair is a reminder that elegance doesn’t shout; it whispers.
Handmade with Intention
At RUMI, every shoe is made by hand - shaped, stitched, and finished by skilled artisans who have spent years perfecting their craft.
We believe that shoes are more than accessories; they are extensions of a woman’s rhythm, her confidence, and her journey.
Our artisans use premium genuine leather, soft suedes, and eco-conscious materials sourced in small quantities to ensure quality and consistency.
The process is deliberate, the pace is human, and the result is a shoe that feels personal. No two pairs are ever truly identical, because neither are the women who wear them.
Each collection begins with a sketch on paper. The design then passes through a series of touchpoints - cutting, shaping, molding, and finishing - done entirely by hand.
This is slow fashion at its purest form, built on the philosophy that less is more, and quality outlives trends.
Designed for the Modern Malaysian Woman
RUMI shoes are made for women who balance grace with grit.
She might be a young professional walking through city streets, a creative finding inspiration in movement, or a mother rediscovering herself in each new phase of life.
What they all share is a love for things that last — for objects with soul.
Our designs reflect this harmony between modern form and traditional warmth.
You’ll find timeless silhouettes with subtle curves, muted tones with quiet strength, and details that feel personal — from hand-sewn edges to softly cushioned soles that cradle your step.
Every RUMI shoe is meant to move with you, not just fit you.
Rooted in Malaysia, Inspired by the World
While RUMI’s story began in Sarawak, our inspiration travels beyond borders.
We draw from the rich textures of Malaysian heritage - woven rattan, hand-dyed batik, polished wood, raw linen - and translate them into modern forms.
Each design carries a quiet nod to Southeast Asian aesthetics - a fusion of old-world craftsmanship and contemporary design language.
It’s our way of sharing a piece of Malaysia with the world: authentic, humble, and beautifully imperfect.
Our name, RUMI, carries poetic resonance.
It represents grace in simplicity, much like the mystic poet whose words transcended time and culture. For us, RUMI also means “to wander” - a symbol of movement, of exploration, of women who are constantly evolving.
